Audi Driver’s Day is a driving and brand experience program. Individual, group and incentive offerings open the door to a one to four-day adventure with a top Audi model of choice.
The Audi Forum Ingolstadt, home of the famous car brand, is the starting and finishing point of every trip that leads its’ participants to exclusive and unique roads and sites. The programs change regularly and pick up seasonal topics, all linked with Audi.
Project Description: Together with Berthold Medien we assist the Audi Driver’s Day with trade and consumer oriented PR and continuously evaluate the media coverage.